The Joy of the Gospel fills the hearts and lives of all who encounter Jesus
Now that Pope Francis has issued his first full papal document, Evangelii Gaudium, the discussions of its contents have captured even the attention of the secular media. Whatever we take from the Holy Father’s message, one thing stands out for Catholic broadcasters: everything we air must be infused with joy. That doesn’t mean we shouldn’t boldly present the teachings of the Church, for joy is inherent in obedience to the Lord. And we can’t shy away from repeating the clarion call that our world is moving away from true Christianity. Even through stories of events that threaten to shake our faith, we can help our listeners internalize them with a peaceful yet resolute heart that will change the world. Here are three easy ways to bring more joy to your airwaves:
- Give a copy of the document to your local staff and show hosts, asking them to let joy fill their hearts and bring that joy into their work at your station. Remember that joy for a Catholic isn’t just momentary happiness – it is a deep understanding and certainty of God’s Love and an outlook that is always hopeful.
- Make joy part of your station’s brand and carry it out in everything you do. Joy works well with every other branding characteristic – truth, boldness, authentically Catholic – so don’t be afraid to add hearty doses of joy to how the public perceives you.
- Check all your local production elements, whether it’s your branding music, beds that run under local spots, show themes, announcers etc. to be sure they aren’t sending a somber or negative message.
Joy has always been a part of living the Catholic faith. Now our Holy Father is calling us to bring joy front and center in our lives.
Need more help?
If you need help with your station’s branding, contact the Kennedy Brownrigg Group for a comprehensive and unique branding session for your station. Read more about the importance of branding for Catholic radio.