Does your brand need help?
You’ve heard it before – a clear, consistent brand is the cornerstone of success. And guess what? I’ll say it again! In fact, we’ll go further: You can’t afford not to brand your organization in the best & most specific way possible. There are so many messages competing for souls out there – many of those messages are evil. Your mission... Read More
Reach the right people with this important checklist
Sherry Brownrigg, Senior Partner, Strategic Marketing & Communications
I love studying communication theory. Okay, you may not want to invite me to your party, unless you love hearing the differences between qualitative and quantitative research and the finer points of null hypotheses and textural descriptions. But I’ve found that communication theory can help us look... Read More
Launching Out Into the Deep: 3 Fallacies to Learn From
Kate Sell, senior partner/strategic planning and development.
“Oh, but we have a great mission from God to…” I hear it all the time. Everyone has a great mission, an insightful and creative vision, and lots and lots of heart. But, what I don’t hear often is “…and we have a plan!” Mission without planning, and vision without prudent development often lead to good... Read More
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